livepro is a knowledge management software for contact centers. The company has recently expanded its positioning to target enterprise clients. Its focus is on highly regulated industries such as banking and healthcare. Before our work together, the blog generated little organic traffic. Most posts were outdated and centered on thought leadership or top-of-funnel topics. These were not bringing in qualified leads or conversions.
The Problem
The existing blog content was missing the mark in terms of driving meaningful business outcomes. While it generated some traffic, it wasn’t aligned with the needs or intent of potential buyers, resulting in low conversion impact.
Key issues included:
- Misalignment with buyer intent: Content topics often catered to broad, top-of-funnel searches rather than addressing the specific questions and pain points of high-intent prospects.
- Lack of middle- and bottom-of-funnel coverage: Few articles targeted the research and decision-making stages, where prospects are actively evaluating solutions.
- Minimal focus on product-related searches: Little content was created around keywords directly tied to the company’s offering, competitive positioning, or unique value proposition.
- Low influence on revenue-driving metric : As a result, blog efforts had minimal impact on the sales pipeline and demo bookings.
The company needed a data-driven content strategy that prioritized keywords with higher conversion potential, content that not only attracted the right audience but also guided them toward becoming customers.
The Solution & Strategy
The first step was to develop a deep, inside-out understanding of the product and how it serves its customers. I met with teams across sales, customer support, and product to learn about the product’s features, the pain points it solves, and the types of questions and objections prospects commonly raise. These conversations provided valuable insights that helped me map real-world use cases directly to relevant keywords.
I also conducted competitive analysis to understand how rival products were positioned in the market and where there were gaps or opportunities.
I prioritized four main keyword categories to begin with:
- Competitor alternatives
- Competitor comparisons
- Use case & industry-specific software searches
- Jobs-to-be-done
The content strategy focused on capturing high-intent traffic by:
- Targeting middle- and bottom-of-funnel keywords aligned with buyer decision-making stages.
- Publishing new, conversion-focused articles that addressed high-intent searches.
- Refreshing high-potential older content to improve rankings and relevance.
- Managing end-to-end content production, from topic research and writing to editing and on-page SEO optimization.
This approach ensured every piece of content was both strategically relevant and capable of driving measurable business impact.
The Results
The strategy delivered strong, measurable growth in a short period. Comparing 9 October (2025) – 9 January 2026 to the same period last year.
- Clicks: Increased from 3.21K to 6.4K (+99.4%)
- Impressions: Grew from 107K to 432K (+303.7%)
- Average position: Improved by 55.1% across targeted keywords (from 32.3 to 14.5)
Additional highlights:
Multiple articles now rank in the top 2–3 positions for high-value, high-intent keywords.
AI knowledge management system ranks in AI overviews
Bloomfire vs Document360 rankes #1 in AI overview
eGain alternatives ranks in AI overviews as seen below:
Slite alternatives ranks #2, just below Slite itself.
Refreshed older articles saw significant lifts in clicks, impressions, and CTR, proving the value of optimization alongside new content creation.
Knowledge management governance (ranks in AI overviews and #1 on SERPs)
Here’s what the client had to say:
“Usama has been a strong addition to our marketing efforts. He gets SaaS and takes the time to understand the product. He’s strategic about SEO, conversions, and how content fits into the bigger picture to drive inbound leads. Some of his articles are already ranking for high-conversion keywords in competitive spaces like LLMs and AI overviews, and they’re among our top traffic drivers. He’s self-directed, reliable, and great to work with. Highly recommend if you need someone to lead and level up your B2B SaaS content marketing.”