SaaS SEO consultantthat drives revenue
Your buyers research solutions inside Google and LLMs like ChatGPT. As a SaaS SEO consultant, I make sure you show up in both, with content built to book demos, not just rank.
for a B2B field service client
BOFU keywords for a knowledge management platform
vs previous year for an employee engagement SaaS
Some ambitious businesses I have helped grow
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
The SaaS SEO consultant who ties every page to pipeline.
You’ve been publishing, but pipeline hasn’t moved. The content targets keywords that look good in a tool, sounds like every competitor, and nobody owns it end to end. Blog posts exist. Revenue doesn’t follow.
I work the way SaaS teams need. Senior-led, bottom-of-funnel first, with Google and AI search handled together. Every keyword maps to a buying stage, and every page maps to a demo, so organic becomes a channel you can forecast.
What I do.
Senior-led SaaS SEO built for pipeline. Here’s what that looks like in practice.
Intent-first keyword research
A keyword map organized by buying stage, with bottom-of-funnel terms first because they convert 5 to 7x better.
How I do it
- Sales-call analysis: I mine real buyer calls for the language, objections, and competitors that shape the strategy.
- Bottom-of-funnel first: Alternatives, comparisons, and use-case terms buyers search when they're ready to act.
- AI visibility audit: Where you're cited, recommended, or invisible across ChatGPT, Perplexity, and AI Overviews.
SME-driven content
Content built on product demos and sales calls, so it reads like an operator wrote it, not a keyword tool.
How I do it
- Product depth: Features tied to specific buyer pain points, with real screenshots and clear benefits.
- SME interviews: Product experts and customers brought in wherever the topic needs real expertise.
- Dual QA: Every piece clears a quality checklist before it reaches you for review.
Backlinks and AI citations
Authority from the sites your buyers trust, plus placement on the pages LLMs cite in your category.
How I do it
- Contextual backlinks: Links earned from relevant DR 50+ sites, pointed at your highest-value pages.
- Brand mention strategy: Getting onto the third-party pages LLMs pull from when answering prompts in your space.
- Content refresh: Pages that rank but don't convert get rewritten; pages that slipped get recovered.
Measurement tied to pipeline
Rankings, AI visibility, and pipeline contribution in one place, every number tied to revenue.
How I do it
- Pipeline reporting: Organic conversions and pipeline contribution, not vanity traffic.
- AI visibility tracking: How often you're cited and recommended across the major LLMs.
- Cut and double down: Refresh what has potential, cut what isn't working, scale what is.
Senior-led, no handoffs
You work directly with me, not a junior strategist and a project manager relaying messages. As your fractional SEO consultant, the person on the call is the person doing the work.
Content your buyers can tell apart
Read your last five posts next to a competitor's. If you can't tell the difference, neither can your buyers. I build from sales calls and demos, so every piece passes the "would my ICP learn something new" test.
BOFU-first, revenue over vanity
I start where the revenue is, the money keywords closest to a purchase, then work up the funnel. Not high-volume terms that look good in a report but never book a demo.
One owner, end to end
Most SaaS SEO gets split across a stretched marketer, a freelance writer, and an agency sending reports. I connect keyword research to content to pipeline as one system, owned by one person.
Consultant, agency, or in-house hire?
How the three options stack up for a SaaS team.
Me
Solo senior consultant
Who does the work
Me, senior, on every account.
Speed to first win
Weeks.
Cost
One retainer, no overhead.
SaaS + AI search focus
Specialist. BOFU and AI search.
Lock-in
Month to month.
Generalist agency
Team behind the pitch
Who does the work
Junior account manager after the pitch.
Speed to first win
Often six months.
Cost
Retainer plus agency margin.
SaaS + AI search focus
Generalist. Traffic reports.
Lock-in
Annual contracts common.
In-house hire
One full-time head
Who does the work
One hire wearing many hats.
Speed to first win
Months, plus ramp-up.
Cost
$90k–180k+ salary.
SaaS + AI search focus
One hire, stretched thin.
Lock-in
Permanent headcount.
Want organic to become a real pipeline channel?
Book a 30-minute call. We’ll find where your SaaS SEO is leaking pipeline and map the fastest path to demos.
My SaaS SEO process.
Seven steps from first call to demos and pipeline you can track.
Discovery and package fit
We start with a call to see what you have, where SEO is stalling, and the results you need. You pick a package that fits your goals and budget.
01 / 07
Smooth onboarding
You fill a short intake form and give us access to what we need. Fast setup, so real work starts in days.
02 / 07
Revenue-first keyword roadmap
I build a roadmap around money-making keywords only. Bottom of funnel first, the searches buyers run when they want a solution now.
03 / 07
Monthly plan, approved by you
Each month's priorities are set in advance. You stay in the loop and approve where it matters, so nothing ships as a surprise.
04 / 07
Expert-reviewed content
Every page is written on real subject-matter knowledge and reviewed for accuracy. No AI fluff, on your brand voice, built to convert.
05 / 07
Backlinks and AI citations
Once pages are live and ranking, I add backlinks and citations to push them up and lift your authority across Google and LLMs.
06 / 07
Pipeline-tied reporting
Reporting ties back to pipeline and revenue, not vanity traffic. You get quick weekly updates on what's working and what's next.
What people who hired me actually say.
“I hired Usama to handle SEO content marketing for Touchdown, and the results have been excellent. In just three months, he grew our organic traffic significantly. Usama combines strong SEO knowledge with an understanding of how buyers actually search. His work got our pages to rank in AI overviews and LLMs like ChatGPT. We're also now generating qualified leads directly from there.”
Semyon Germanovich
Founder at Touchdown
TouchdownVISIBLE with Usama Khan
Conversations with the people shaping SEO, content, and AI visibility for B2B brands. New episodes every other week.
The Only SaaS SEO Strategy That Drives Pipeline in 2026
Breaking B2B founder Sam Dunning and Usama shares money keyword insights, how AI search changed backlink strategy, and where lean SaaS teams should start.
Watch the episode
Common questions
Agencies spread attention across dozens of accounts, and you usually get a junior strategist and a project manager relaying messages. I work as your fractional SaaS SEO consultant, so you get the senior person building the strategy and executing the content, directly.
It starts with your sales calls. I mine real buyer conversations for language, objections, and pain points, then run product demos so features map to specific buyer problems. Generalist writers and AI tools can't do that, which is why most SaaS content reads interchangeably.
Because it converts 5 to 7x better. "[Competitor] alternatives" and "best [solution] for [use case]" target buyers actively comparing options, while "what is [category]" posts look good in reports but don't book demos. I start where the revenue is, then work up the funnel.
Yes. Buyers shortlist vendors inside AI before they visit your site. I earn mentions on the pages LLMs pull from for your category, keep your positioning coherent, and publish content models can reference, so you show up in those answers.
Custom, based on your footprint, competitive landscape, and how aggressively you want to move. It runs as a monthly rolling retainer, no long-term lock-ins and no six-month contracts. Book a call and I'll scope it to your situation.
Either. I run strategy and execution end to end when there's no in-house team, or provide senior direction while your marketers and writers execute. The model flexes to what you already have.
More ways to work together.
Not quite the right fit? Explore the rest of what I do.
Your buyers are searching right now. In Google and inside AI.
Book a strategy call to find out where your SaaS brand shows up today, where it doesn't, and what a focused SaaS SEO engagement looks like for your pipeline.
Trusted by B2B companies and SEO agencies on 4 continents