Healthcare SEO consultantbuilt for clinical trust
As a healthcare SEO consultant, I help providers, health tech, and medical brands rank on Google and get cited by AI, with content that clears clinical review and the E-E-A-T bar YMYL demands.
for a B2B field service client
BOFU keywords for a knowledge management platform
vs previous year for an employee engagement SaaS
Some ambitious businesses I have helped grow
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
The healthcare SEO consultant who treats E-E-A-T as the strategy, not an afterthought.
Most agencies publish thin, unreviewed health content, then wonder why Google buries it. Healthcare is YMYL. Without credentialed authorship, real sourcing, and clinical review, your pages lose trust and rankings, no matter how many keywords they hit.
I work the way medical teams need. Senior-led, compliance-aware, and built on clinical review. Need that seniority without a full-time hire? I also work as a fractional SEO consultant. And because patients and procurement now ask ChatGPT and Perplexity for providers, I build AI search into every engagement.
What I do.
Senior, compliance-aware SEO for healthcare. Here's what that looks like in practice.
Clinical buyer keyword research
I map the queries patients, procurement teams, and payers actually run, not just high-volume vanity terms.
How I do it
- Procurement and payer queries: Target RFP, reimbursement, and coverage terms the people who sign contracts search.
- Condition and treatment intent: Symptom, condition, treatment, and near-me queries mapped to the patient journey.
- Directory and competitor gaps: High-intent terms hospital systems and aggregators leave open to you.
Expert-reviewed content
Every YMYL page is written on real clinical knowledge and reviewed for accuracy before it ships.
How I do it
- Named clinical reviewers: Credentialed reviewer bylines and review dates on every medical page.
- Peer-reviewed sourcing: Claims backed by PubMed, clinical guidelines, and .gov/.edu sources, not blog roundups.
- Published outcomes and E-E-A-T: Real data, author credentials, and citations that satisfy Google's trust bar.
Authority and AI citations
Trust signals from the sites Google, payers, and LLMs already rely on in healthcare.
How I do it
- Medical directories and associations: Listings and links from the credentialed sources that lift health rankings.
- AI citation outreach: Getting cited on the pages ChatGPT, Perplexity, and Gemini pull from for health queries.
- Coherent clinical entity: Consistent NPI, locations, and credentials across your site, listings, and third parties.
Compliance-aware technical SEO
The structural work that makes pages rank, without leaking PHI or failing accessibility.
How I do it
- HIPAA-safe tracking and forms: Analytics and lead capture configured so patient data never leaks.
- Medical schema and accessibility: MedicalWebPage, physician, and review markup, plus ADA and WCAG compliance.
- Architecture and Core Web Vitals: Fast, crawlable multi-location and service-line structure that scales.
Senior-led, no handoffs
You work directly with me, not a junior assigned six weeks in. The person on the call is the person doing the work.
I build for YMYL and E-E-A-T
Google holds health content to a higher bar. I build clinical review, authorship, and real sourcing into the process, so your pages earn trust instead of getting demoted.
Patients and pipeline, not vanity traffic
I optimize for booked appointments, qualified demos, and contracts, not rankings you can't tie to revenue.
Honest about fit
If your site can't support compliant tracking yet, or SEO isn't the right first move, I'll tell you on the first call.
Consultant, agency, or in-house hire?
How the three options stack up for a healthcare team.
Me
Solo senior consultant
Who does the work
Me, senior, on every account.
Speed to first win
Weeks.
Cost
One retainer, no overhead.
Healthcare E-E-A-T + AI search
Specialist. Clinical review built in.
Lock-in
Month to month.
Generalist agency
Team behind the pitch
Who does the work
Junior account manager after the pitch.
Speed to first win
Often six months.
Cost
Retainer plus agency margin.
Healthcare E-E-A-T + AI search
Generalist. Thin YMYL content.
Lock-in
Annual contracts common.
In-house hire
One full-time head
Who does the work
One hire wearing many hats.
Speed to first win
Months, plus ramp-up.
Cost
$90k–180k+ salary.
Healthcare E-E-A-T + AI search
Rare skill to hire for.
Lock-in
Permanent headcount.
Want to be the provider Google and AI actually trust?
Book a 30-minute call. We'll find where your clinical content is losing trust and map the fastest path to pipeline.
My healthcare SEO process.
Seven steps from first call to patients and pipeline you can track.
Discovery and package fit
We start with a call to see what you have, where SEO is stalling, and the results you need. You pick a package that fits your goals and budget.
01 / 07
Smooth onboarding
You fill a short intake form and give us access to what we need. Fast setup, so real work starts in days.
02 / 07
Revenue-first keyword roadmap
I build a roadmap around money-making keywords only. Bottom of funnel first, the searches buyers run when they want a solution now.
03 / 07
Monthly plan, approved by you
Each month's priorities are set in advance. You stay in the loop and approve where it matters, so nothing ships as a surprise.
04 / 07
Expert-reviewed content
Every page is written on real subject-matter knowledge and reviewed for accuracy. No AI fluff, on your brand voice, built to convert.
05 / 07
Backlinks and AI citations
Once pages are live and ranking, I add backlinks and citations to push them up and lift your authority across Google and LLMs.
06 / 07
Pipeline-tied reporting
Reporting ties back to pipeline and revenue, not vanity traffic. You get quick weekly updates on what's working and what's next.
What people who hired me actually say.
“I hired Usama to handle SEO content marketing for Touchdown, and the results have been excellent. In just three months, he grew our organic traffic significantly. Usama combines strong SEO knowledge with an understanding of how buyers actually search. His work got our pages to rank in AI overviews and LLMs like ChatGPT. We're also now generating qualified leads directly from there.”
Semyon Germanovich
Founder at Touchdown
TouchdownVISIBLE with Usama Khan
Conversations with the people shaping SEO, content, and AI visibility for B2B brands. New episodes every other week.
Positioning for AI search: Why broad targeting kills your visibility
Narrow positioning now decides whether LLMs recommend your brand in AI search. Kateryna Abrosymova on why vague targeting makes you invisible to ChatGPT.
Watch the episode
Common questions
Healthcare is YMYL, so Google holds it to a higher trust bar. A healthcare SEO consultant builds clinical review, credentialed authorship, and peer-reviewed sourcing into the content, and handles compliance-aware technical work like HIPAA-safe tracking and medical schema. Generic SEO skips all of that.
Every YMYL page gets a credentialed reviewer byline and review date, claims sourced to PubMed, clinical guidelines, and .gov/.edu references, and clear author credentials. I also keep your clinical entity consistent across directories, listings, and third-party mentions so Google can verify it.
Yes. I configure analytics, forms, and call tracking so protected health information never leaks into third-party tools, and I flag anything on your current setup that puts you at risk.
Yes. LLMs lean heavily on trusted, well-sourced health sources. I earn citations on the pages they pull from, keep your credentials coherent across the web, and publish content models can safely reference for medical queries.
Both. Multi-location provider groups, digital health and health tech companies, and medical device or B2B healthcare brands. The keyword strategy and compliance work flex to whether your buyer is a patient, a clinician, or a procurement team.
I ship reviewed, bottom-of-funnel pages in the first sprint, so first ranking movement usually lands in weeks. Compounding traffic and trust build over the following months as authority and citations grow.
Rank on Google and get cited by AI, with content that clears clinical review.
Book a 30-minute call. We'll look at where your healthcare brand shows up today, where trust is leaking, and what a compliance-aware SEO engagement looks like.
Trusted by B2B companies and SEO agencies on 4 continents