01
“We don’t have a clear AI search strategy.”
Buyers ask ChatGPT, Perplexity, and Gemini for vendor shortlists before they ever land on your site. If your brand isn’t in those answers, a competitor is taking the meeting.
AI SEO Consultant
AI SEO consultant who turns AI search into apipeline channel
Your buyers ask ChatGPT and Perplexity for vendor recommendations before they ever visit your site. I make sure your brand is in those answers, and that the traffic converts.
$157K
for a B2B field service client
Added MRR01/03
12+
BOFU keywords for a knowledge management platform
AI Overviews02/03
+2,388%
vs previous year for an employee engagement SaaS
Demo bookings03/03
Some ambitious businesses I have helped grow
Testimonial
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Why Brands Hire Me
Sound familiar?
02
“We’re getting traffic but no leads.”
You rank for broad, top-of-funnel keywords that attract researchers, not buyers. I build content around bottom-of-funnel intent — the queries buyers run when they’re ready to evaluate vendors.
03
“Our content sounds like every competitor’s.”
Most B2B content is rewritten from whatever already ranks. I start with your sales calls, customer interviews, and product experts to publish work AI tools can’t generate and competitors can’t copy.
04
“We’ve been burned by agencies that disappear after the sale.”
A senior strategist closes the deal. Then your account gets handed off to a junior team. I work directly with you as your fractional AI SEO consultant. No handoffs.
What I Do
Services
From audit to execution. Every service I offer as your AI SEO consultant is designed to make your brand rank on Google and get cited by AI.
AI Visibility Audit
See exactly where your brand shows up — or doesn’t — across Google AI Overviews, ChatGPT, Perplexity, and Gemini.
Best [category] tool for [use case]
AI SEO Strategy
Conversion-focused keyword strategy mapped to your ICP pain points and product relevance. Bottom of funnel first. Revenue before traffic.
Content Creation
Expert-led content built on SME interviews, customer insights, and a clear POV. Written to rank on Google and show up in LLMs.
Backlinks & Citation Outreach
Traditional link building plus targeted outreach to the specific pages LLMs cite when recommending brands in your category.
Reddit Marketing
Get your brand into the threads buyers trust, LLMs cite, and Google surfaces. Reddit increasingly shapes how buyers shortlist vendors before they ever see your site.
LinkedIn Thought Leadership
Strategy, content, and cadence that turn your founders and operators into the recognized voice in your category — the kind of signal LLMs and buyers both look for.
Content Refreshes
Monitor published content for decay signals. Refresh what’s slipping. LLMs prioritize recently updated content. So does Google.
Entity Clarity
Coherent positioning across your website, listings, reviews, and third-party mentions. LLMs cross-check sources before they recommend a brand.
Measurement & Reporting
Track rankings, AI visibility across key prompts, and pipeline impact. Data drives every decision.
Results
Case Studies
Case Study 01
CMMS SaaS
Read the complete strategy that took a SaaS from 35 to 210 organic demos per month.
Read Case StudyCase Study 02
Livepro
How Livepro built an organic search and AI visibility engine that compounds.
Read Case StudyOn The Record
What people who hired me actually say.
/ 08
“I hired Usama to handle SEO content marketing for Touchdown, and the results have been excellent. In just three months, he grew our organic traffic significantly. Usama combines strong SEO knowledge with an understanding of how buyers actually search. His work got our pages to rank in AI overviews and LLMs like ChatGPT. We're also now generating qualified leads directly from there.”
Semyon Germanovich
Founder at Touchdown
TouchdownThe Index
Podcast
VISIBLE with Usama Khan
Conversations with the people shaping SEO, content, and AI visibility for B2B brands. New episodes every other week.
Latest · EP 03
EP 03 · Jun 12, 2026
Positioning for AI search: Why broad targeting kills your visibility
with Kateryna Abrosymova
Founder, Zmist & Copy
Narrow positioning now decides whether LLMs recommend your brand in AI search. Kateryna Abrosymova on why vague targeting makes you invisible to ChatGPT.
Watch the episode
My Approach
The VISIBLETM Framework.
This is the system I use as an AI SEO consultant to make your brand rank on Google and get recommended by LLMs.
V
Vet the Buyer
Deep-dive into your product, buyers, and market before touching a keyword tool.
01 / 07
I
Identify High-Intent Keywords
Bottom-of-funnel, conversion-focused keywords mapped to ICP pain points.
02 / 07
S
Substance Over Fluff
Content built on real expertise, SME interviews, and a POV competitors can’t replicate.
03 / 07
I
Influence the Sources
Backlinks plus targeted outreach to pages LLMs actually cite in your category.
04 / 07
B
Benchmark & Track
Monitor rankings, AI visibility, and pipeline impact. Data drives every decision.
05 / 07
L
Live & Fresh
Refresh content before it decays. LLMs prioritize recently updated pages.
06 / 07
E
Entity Clarity
Consistent brand positioning everywhere. If LLMs find conflicting signals, they won’t recommend you.
07 / 07
Seven principles. One system.
The framework covers foundational SEO and layers AI visibility on top, so your brand ranks on Google and gets recommended by LLMs.
Is This A Fit
Built for some teams. Not for everyone.
I work best with a specific type of company. Here’s how to tell if we’re aligned.
Good fit
If you…
- 01Your competitors are more visible in ChatGPT, Perplexity, and Claude. You want to catch up.
- 02You have content that ranks on Google but doesn’t convert into pipeline.
- 03You’re a new brand and want AI search built into your strategy from day one.
- 04You want one strategy that covers Google rankings and AI search together.
- 05You care about being the brand LLMs recommend, not just cite as a source.
- 06You want a sustainable AI SEO strategy, not quick wins that stop working.
Not a fit
If you…
- 01You’re looking for a quick hack to “get into ChatGPT.” There isn’t one.
- 02You don’t have any existing content or SEO foundation to build on.
- 03You want to wait and see how AI search plays out before investing.
- 04You’re not willing to invest in content quality.
- 05You don’t have a clear ICP or defined buyer. Visibility without targeting is just noise.
- 06You want AI search and SEO handled by separate teams with separate strategies.
Sound like a fit? Let’s talk.
Book a Strategy CallFAQ
Common questions
AI SEO is the work of making your brand show up in LLM answers. Traditional SEO optimizes for Google’s ranked blue links. AI SEO optimizes for citations, recommendations, and mentions inside ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. The two overlap heavily. Content that ranks well on Google often gets cited by LLMs, but AI SEO adds layers traditional SEO ignores, like entity clarity, third-party mentions, and LLM-specific query optimization.
Yes, within limits. LLMs pull from the sources they train on and the pages they cite in real time. You can influence that by earning mentions on the specific domains LLMs cite for your category, building topical authority on your own site, and keeping your brand positioning coherent across the web. You cannot bribe a model. You can engineer the signals it reads.
Yes. Google still drives the majority of B2B buyer research. AI SEO and traditional SEO share the same foundation. Good content, strong positioning, real expertise. Investing in AI SEO without traditional SEO leaves leads on the table. The reverse is also true.
I track which brands get recommended, cited, and linked when real buyer prompts are run across all five major AI platforms. Reports cover how often you appear, how often competitors appear, which domains LLMs cite as sources for your category, and which prompts trigger recommendations. No guessing. Real prompt data on a consistent cadence.
Let's Talk
Make sure your brand shows up when buyers ask AI.
Book a 30-minute call with an AI SEO consultant. We'll talk through where your brand shows up across ChatGPT, Perplexity, and Google AI Overviews today — and map what it takes to get recommended.
Trusted by B2B companies and SEO agencies on 4 continents