SaaS content marketing consultantfor SEO & AEO/GEO
Finally, a SaaS content marketing consultant who’s focused on driving pipeline and revenue, not just traffic and page impressions.
Trusted by 30+ B2B SaaS companies
If any of this sounds familiar, you’re in the right place.
Your content isn’t driving demos, trials, or signups.
Your blog ships new posts every month. But demos and signups stay flat. Pipeline is the only metric that moves the business. Right now, content is missing it.
You’re running the old SEO playbook in an AI search world.
Top-of-funnel content used to bring pageviews. LLMs now answer those questions without linking out. Bottom-of-funnel content is what ranks, gets cited in LLMs, and drives pipeline.
You’re using AI to scale content, but it sounds like everyone else’s.
AI can produce 20 articles a week. None of them carry your team’s expertise or your product’s differentiation. Without a real editorial process that pulls knowledge out of your SMEs, you’re publishing the same thing your competitors are.
Your strategy starts in a keyword tool, not with your product and customers.
A winning strategy sits at three points: search demand, product relevance, and ICP pain. Most agencies skip the last two and start cranking briefs on day one. The calendar looks full, but it’s targeting the wrong topics.
Nothing gets tracked, refreshed, or improved after you hit publish.
Most agencies publish and move on. No reporting on which posts drive demos. No refreshes when content starts slipping. You end up with a library of articles that decay instead of compound.
You have no plan for showing up in ChatGPT, Perplexity, and AI Overviews.
Your buyers run product research through LLMs now. Competitors are getting recommended. You don’t know which domains are being cited for your category, which prompts trigger recommendations, or how to track it.
Why Work With Me
A SaaS content marketing consultant who helps companies get results that agencies promise but fail to deliver.
Here’s what flips when you work with me instead.
With Most Agencies
With Freelancers
With Me
Time to start
6 weeks of strategy before anything ships.
Fast start, no strategic depth.
Execution begins week 1, backed by patterns from 30+ prior SaaS engagements.
Experience
Senior sells you, juniors run you.
Often learning on your account.
7+ years. 30+ B2B SaaS brands.
Ownership
Handed off after the sale.
They execute your briefs.
I own strategy and execution, end to end.
Client load
You’re one of 30+ accounts.
Stretched across too many clients.
Boutique by choice. Capped roster on purpose.
Terms
6 to 12 month lock-ins.
Project by project.
Month to month. You stay because the work is working.
Your role
You manage the agency.
You’re still doing the thinking.
You stay close to the work, not the admin.
Time to start
With Most Agencies
6 weeks of strategy before anything ships.
With Freelancers
Fast start, no strategic depth.
With Me
Execution begins week 1, backed by patterns from 30+ prior SaaS engagements.
Experience
With Most Agencies
Senior sells you, juniors run you.
With Freelancers
Often learning on your account.
With Me
7+ years. 30+ B2B SaaS brands.
Ownership
With Most Agencies
Handed off after the sale.
With Freelancers
They execute your briefs.
With Me
I own strategy and execution, end to end.
Client load
With Most Agencies
You’re one of 30+ accounts.
With Freelancers
Stretched across too many clients.
With Me
Boutique by choice. Capped roster on purpose.
Terms
With Most Agencies
6 to 12 month lock-ins.
With Freelancers
Project by project.
With Me
Month to month. You stay because the work is working.
Your role
With Most Agencies
You manage the agency.
With Freelancers
You’re still doing the thinking.
With Me
You stay close to the work, not the admin.
What I do as your SaaS content marketing consultant
Content Strategy
Editorial roadmap built from sales call analysis, customer research, and your ICP’s real language. Every topic maps to a buying stage.
Keyword Research
BOFU-first keyword strategy. Alternatives, comparisons, category terms, and buyer-intent searches that convert at 5-7x broader keywords.
Content Writing
Expert-led content built on SME interviews, customer calls, and product documentation.
AI Search Strategy (GEO)
Visibility in ChatGPT, Perplexity, Gemini, and Google AI Overviews. I track which brands get recommended for prompts relevant to your product, then build the plan to get you on that list.
Conversion-Focused Copy
Product positioning baked into every article. Screenshots, feature walkthroughs, and comparison tables that turn readers into demo requests.
Tracking and Reporting
Demo attribution, keyword conversion tracking, and pipeline impact. You see which articles drive revenue, not just impressions.
Don’t take my word for it
“Most SEO folks love showing off past wins. Flashy decks. Big claims. But when it comes down to execution, most fall flat. Usama wasn't like that. No fluff. No overpromises. Just straight talk about what's possible, and then overdelivering on what was committed. His work ranks in the top three for multiple high-intent keywords, shows up in Google's AI Overviews, and even gets cited in LLMs like ChatGPT and Claude.”
FAQ
Common questions
With an agency, a senior sells you and juniors execute. With me, you work with the same person through strategy and execution. No layers. No brief handoffs. No quality drift over time.
Both. Strategy without execution usually sits in a Google Doc. I build the strategy, write the content, and track what’s converting. Some clients want strategy-only engagements. That’s also an option.
Either. I work as the strategic lead when in-house writers execute. I run strategy and execution end to end when there’s no in-house team. The model depends on what you already have.
Pipeline first. Demo requests, trial signups, and qualified leads tied to organic content. Rankings and traffic are leading indicators. Revenue is the number that matters.
Let’s Talk
Let’s turn your content into a pipeline channel.
Book a 30-minute strategy call. We’ll look at your current content, identify where pipeline is leaking, and map out what a conversion-focused approach looks like for your product.
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