VISIBLE with Usama Khan
Conversations with the people shaping SEO, content, and AI visibility for B2B brands.
Human vs. AI Content: Finding the Right Balance
Logan Singleton of HatchMark Studio on where AI fits in agency content: Claude workflows, extracting client expertise, and why the human editing pass still decides what gets published.
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The Only SaaS SEO Strategy That Drives Pipeline in 2026
Breaking B2B founder Sam Dunning and Usama shares money keyword insights, how AI search changed backlink strategy, and where lean SaaS teams should start.
Positioning for AI search: Why broad targeting kills your visibility
Narrow positioning now decides whether LLMs recommend your brand in AI search. Kateryna Abrosymova on why vague targeting makes you invisible to ChatGPT.
The AI impact on SEO is real, but your traffic graph is lying to you
The AI impact on SEO is real, but traffic drops tell the wrong story. What actually matters for B2B SaaS and how to adapt your strategy.
Building Cross-Platform Authority Beyond Google
Your buyers are on Google, Reddit, YouTube, and ChatGPT. If your SEO strategy only accounts for one of those, you're already falling behind.
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