The Podcast
VISIBLE with Usama Khan
Conversations with the people shaping SEO, content, and AI visibility for B2B brands.
Latest · EP 03
EP 03 · June 12, 2026
Positioning for AI search: Why broad targeting kills your visibility
Kateryna Abrosymova
Founder, Zmist & Copy
Narrow positioning now decides whether LLMs recommend your brand in AI search. Kateryna Abrosymova on why vague targeting makes you invisible to ChatGPT.
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Every episode, newest first.
EP 01 · May 24, 2026
The AI impact on SEO is real, but your traffic graph is lying to you
with Muhammad Junaid Baig · Organic Growth Strategist at Breaking B2B
The AI impact on SEO is real, but traffic drops tell the wrong story. What actually matters for B2B SaaS and how to adapt your strategy.
EP 02 · May 21, 2026
Building Cross-Platform Authority Beyond Google
with Jules Davies · Founder, Scalerrs
Your buyers are on Google, Reddit, YouTube, and ChatGPT. If your SEO strategy only accounts for one of those, you're already falling behind.
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