B2B SEO consultant,built to drive pipeline
As a B2B SEO consultant, I turn Google and AI search into a pipeline channel for B2B companies. Senior-led, revenue-focused, and built for long buying cycles.
for a B2B field service client
BOFU keywords for a knowledge management platform
vs previous year for an employee engagement SaaS
Some ambitious businesses I have helped grow
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
The B2B SEO consultant who ties organic search to pipeline.
Most agencies aren’t built for B2B. Long lock-ins, junior account managers, and volume-first keyword lists. You get traffic reports and rising impressions, but the pipeline number never moves.
I work the way B2B teams need. Senior-led, bottom-of-funnel first, with Google and AI search handled together. I target the searches your buyers run when they’re choosing a vendor, so organic becomes a channel you can forecast.
What I do.
Senior-led work built for B2B pipeline. Here’s what that looks like in practice.
ICP-first keyword research
Every keyword clears three filters: real search demand, product relevance, and a genuine ICP pain point.
How I do it
- Sales-call analysis: I mine your sales calls and customer interviews for the exact language buyers use.
- Buying-intent keywords: I prioritize money keywords closest to a purchase decision, then work outward.
- Competitive gap analysis: I find high-intent terms incumbents skipped because they looked too niche.
Conversion-led content
Expert content written from your sales calls and SME knowledge, built to convert.
How I do it
- SME-led writing: Every piece pulls from real expertise and customer research, so it reads like an operator wrote it.
- On-brand, no AI fluff: Your voice and your positioning, with zero generic filler.
- Built to convert: Every page maps to a real persona, use case, or buyer trigger, with clear CTAs.
Link building and AI citations
Authority from the sites your buyers trust, plus placement on the pages LLMs already cite in your category.
How I do it
- Targeted backlinks: Placements on higher-authority sites that lift your rankings.
- AI citation outreach: Getting your brand onto third-party pages ChatGPT, Perplexity, and Gemini pull from.
- Clean profile: Strengthen authority and clear out anything dragging you down.
Technical SEO and CRO
The structural work that makes every page compound, and the conversion work that turns visits into pipeline.
How I do it
- Site architecture: Built to scale across features and use cases without rebuilds later.
- Core Web Vitals and schema: Fast pages and clean markup, so Google and AI search surface you correctly.
- Conversion optimization: Pages tuned to turn organic and AI traffic into demos and signups.
Senior-led, no handoffs
You work directly with me, not a junior assigned six weeks in. Small, senior, boutique team. The person on the call is the person doing the work.
I know how B2B buyers evaluate
I've spent years as a B2B SEO consultant across SaaS, services, and tech. I build content around how B2B buyers actually shortlist and choose vendors, not around whatever has search volume.
Revenue, not vanity traffic
I optimize for pipeline and revenue, not rankings you can't bank. Every page maps to a real buyer decision, with clear next steps that turn readers into demos.
Honest about fit
Sometimes SEO isn't the right play yet. If you have no repeatable buyer or you're better served by paid or outbound, I'll tell you on the first call.
Consultant, agency, or in-house hire?
How the three options stack up for a B2B team.
Me
Solo senior consultant
Who does the work
Me, senior, on every account.
Speed to first win
Weeks.
Cost
One retainer, no overhead.
B2B + AI search focus
Specialist.
Understands B2B buying cycles
Content mapped to how buyers evaluate.
Lock-in
Month to month.
Generalist agency
Team behind the pitch
Who does the work
Junior account manager after the pitch.
Speed to first win
Often six months.
Cost
Retainer plus agency margin.
B2B + AI search focus
Often generalist.
Understands B2B buying cycles
Chases volume and clicks.
Lock-in
Annual contracts common.
In-house hire
One full-time head
Who does the work
One hire wearing many hats.
Speed to first win
Months, plus ramp-up.
Cost
$90k–180k+ salary.
B2B + AI search focus
Depends on the hire.
Understands B2B buying cycles
Knows the product, learning SEO.
Lock-in
Permanent headcount.
Want organic search to become a predictable pipeline channel?
Book a 30-minute call. We’ll map the fastest path to pipeline from Google and AI search for your business.
My B2B SEO process.
Seven steps from first call to pipeline you can track.
Discovery and package fit
We start with a call to see what you already have and where pipeline is leaking. You pick from tailored packages that fit your goals and budget.
01 / 07
Smooth onboarding
You fill a short intake form and give us access to what we need. Fast setup, so real work starts in days.
02 / 07
Revenue-first keyword roadmap
I build a roadmap around money-making keywords only. Bottom of funnel first, the searches buyers run when they want a solution now.
03 / 07
Monthly plan, approved by you
Each month's priorities are set in advance. You stay in the loop and approve where it matters, so nothing ships as a surprise.
04 / 07
Conversion-focused content
Every page is written on real SME knowledge. No AI fluff, on your brand voice, built to convert.
05 / 07
Backlinks and AI citations
Once pages are live and ranking, I add backlinks and citations to push them up and lift your authority across Google and LLMs.
06 / 07
Pipeline-tied reporting
Reporting ties back to pipeline and revenue, not vanity traffic. You get quick weekly updates on what's working and what's next.
What people who hired me actually say.
“I hired Usama to handle SEO content marketing for Touchdown, and the results have been excellent. In just three months, he grew our organic traffic significantly. Usama combines strong SEO knowledge with an understanding of how buyers actually search. His work got our pages to rank in AI overviews and LLMs like ChatGPT. We're also now generating qualified leads directly from there.”
Semyon Germanovich
Founder at Touchdown
TouchdownVISIBLE with Usama Khan
Conversations with the people shaping SEO, content, and AI visibility for B2B brands. New episodes every other week.
Positioning for AI search: Why broad targeting kills your visibility
Narrow positioning now decides whether LLMs recommend your brand in AI search. Kateryna Abrosymova on why vague targeting makes you invisible to ChatGPT.
Watch the episode
Common questions
A B2B SEO consultant builds organic and AI search into a pipeline channel, not a traffic report. That means keyword strategy tied to how your buyers evaluate vendors, content written on real expertise, authority building, and reporting mapped to demos and revenue rather than rankings alone.
B2B buying cycles are long and involve multiple stakeholders, so volume-first keyword strategies attract researchers, not buyers. I prioritize bottom-of-funnel intent, comparison and alternative terms, and content that speaks to real objections, so the traffic you earn is traffic that can actually convert.
I ship bottom-of-funnel money pages in the first sprint, so first ranking movement and demos usually land in weeks, not the six-month timelines agencies quote. Compounding traffic builds over the following months as pages age and authority grows.
Yes. LLMs cite the third-party pages and sources they trust for your category, not just the biggest domains. I earn mentions on those pages, keep your positioning coherent across the web, and publish content models can actually reference, so your brand shows up when buyers ask AI for a shortlist.
An agency hands you to a junior after the pitch. An in-house hire costs $90k+ and takes months to ramp. I'm a senior specialist who works on your account directly, starts in week one, and builds content around how B2B buyers actually evaluate vendors.
Paid buys traffic that stops the day you stop paying. SEO and AI search build an asset that compounds and keeps returning pipeline. Most B2B companies run both, but organic is the channel you actually own. I'll be honest if paid is the better first move for you.
More ways to work together.
Not quite the right fit? Explore the rest of what I do.
Work with a B2B SEO consultant who ties search to pipeline.
Book a 30-minute call. We'll look at where your buyers are searching, what it takes to show up on Google and AI search, and how organic becomes a channel you can forecast.
Trusted by B2B companies and SEO agencies on 4 continents