Manufacturing SEO consultantbuilt to win RFQs
As a manufacturing SEO consultant, I help manufacturers, OEMs, and industrial suppliers rank for the spec, capability, and RFQ searches engineers and buyers run, on Google and in AI search.
for a B2B field service client
BOFU keywords for a knowledge management platform
vs previous year for an employee engagement SaaS
Some ambitious businesses I have helped grow
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
The manufacturing SEO consultant who speaks to engineers, not marketers.
Most agencies write fluffy blog posts and ignore how industrial buyers actually search, by spec, tolerance, material, process, and part number. You get traffic that never turns into a quote, because it never reached an engineer.
You don't need a bloated manufacturing SEO agency. You need a senior specialist who speaks spec. Want that seniority without a full-time hire? I also work as a fractional SEO consultant. And since buyers now shortlist suppliers through ChatGPT and Perplexity, I build AI search into every engagement.
What I do.
Senior, engineer-focused SEO for manufacturers. Here's what that looks like in practice.
Spec and RFQ keyword research
I target how engineers and procurement actually search, not the vanity terms volume tools surface.
How I do it
- Spec and part-number queries: Tolerance, material, dimension, and part-number searches that signal real buying intent.
- Capability and process terms: "[Process] manufacturer" and "[material] supplier" queries mapped to what you actually make.
- RFQ, OEM, and distributor intent: The evaluation and sourcing terms that pull quote-ready buyers in.
Engineer-focused content
Technical pages written on real engineering knowledge, built to convert a buyer into an RFQ.
How I do it
- Capability and application pages: Pages that map your processes and materials to the use cases buyers search for.
- Spec pages and datasheets: Technical detail engineers need, structured so Google and AI can read it.
- SME-led, zero fluff: Written with your engineers, in your voice, with real numbers instead of filler.
Industrial authority and AI citations
Authority from the directories and publications industrial buyers and LLMs already trust.
How I do it
- Directories and trade publications: Placements on Thomasnet, industry directories, and trade media that lift rankings.
- AI citation outreach: Getting cited on the pages ChatGPT, Perplexity, and Gemini pull from for supplier queries.
- Distributor and partner links: Relevant links from your channel that compound domain authority.
Catalog and technical SEO
The structural work that makes large product catalogs rank and stay crawlable.
How I do it
- Catalog and faceted architecture: Large-catalog and faceted navigation built to rank without bloating the index.
- Product schema and datasheets: Product markup plus optimized PDFs and datasheets so specs surface in search.
- Multi-region and Core Web Vitals: Fast, international-ready structure for global suppliers and distributors.
Senior-led, no handoffs
You work directly with me, not a junior assigned six weeks in. The person on the call is the person doing the work.
I speak spec, not fluff
I build content around tolerances, materials, processes, and part numbers, the way engineers search, so your capability pages rank and convert.
Built for long procurement cycles
Industrial deals take months and many stakeholders. I target the RFQ and evaluation queries that pull buyers in and nurture them to a quote.
Honest about fit
If your catalog or site structure isn't ready to rank yet, I'll tell you what to fix first rather than bill you for content that can't win.
Consultant, agency, or in-house hire?
How the three options stack up for a manufacturing team.
Me
Solo senior consultant
Who does the work
Me, senior, on every account.
Speed to first win
Weeks.
Cost
One retainer, no overhead.
Manufacturing + AI search
Specialist. Speaks spec and RFQ.
Lock-in
Month to month.
Generalist agency
Team behind the pitch
Who does the work
Junior account manager after the pitch.
Speed to first win
Often six months.
Cost
Retainer plus agency margin.
Manufacturing + AI search
Generalist. Blog fluff.
Lock-in
Annual contracts common.
In-house hire
One full-time head
Who does the work
One hire wearing many hats.
Speed to first win
Months, plus ramp-up.
Cost
$90k–180k+ salary.
Manufacturing + AI search
Hard to hire for.
Lock-in
Permanent headcount.
Want to show up when engineers search for a supplier?
Book a 30-minute call. We'll find the spec and RFQ queries you're missing and map the path to more quotes.
My manufacturing SEO process.
Seven steps from first call to RFQs and pipeline you can track.
Discovery and package fit
We start with a call to see what you have, where SEO is stalling, and the results you need. You pick a package that fits your goals and budget.
01 / 07
Smooth onboarding
You fill a short intake form and give us access to what we need. Fast setup, so real work starts in days.
02 / 07
Revenue-first keyword roadmap
I build a roadmap around money-making keywords only. Bottom of funnel first, the searches buyers run when they want a solution now.
03 / 07
Monthly plan, approved by you
Each month's priorities are set in advance. You stay in the loop and approve where it matters, so nothing ships as a surprise.
04 / 07
Expert-reviewed content
Every page is written on real subject-matter knowledge and reviewed for accuracy. No AI fluff, on your brand voice, built to convert.
05 / 07
Backlinks and AI citations
Once pages are live and ranking, I add backlinks and citations to push them up and lift your authority across Google and LLMs.
06 / 07
Pipeline-tied reporting
Reporting ties back to pipeline and revenue, not vanity traffic. You get quick weekly updates on what's working and what's next.
What people who hired me actually say.
“I hired Usama to handle SEO content marketing for Touchdown, and the results have been excellent. In just three months, he grew our organic traffic significantly. Usama combines strong SEO knowledge with an understanding of how buyers actually search. His work got our pages to rank in AI overviews and LLMs like ChatGPT. We're also now generating qualified leads directly from there.”
Semyon Germanovich
Founder at Touchdown
TouchdownVISIBLE with Usama Khan
Conversations with the people shaping SEO, content, and AI visibility for B2B brands. New episodes every other week.
Positioning for AI search: Why broad targeting kills your visibility
Narrow positioning now decides whether LLMs recommend your brand in AI search. Kateryna Abrosymova on why vague targeting makes you invisible to ChatGPT.
Watch the episode
Common questions
A manufacturing SEO consultant builds SEO around how engineers and procurement actually search, by spec, material, process, part number, and RFQ intent. That means technical capability pages, datasheet optimization, industrial directory authority, and catalog-scale technical SEO, not generic blog content.
SEO for manufacturers targets technical, low-fluff buyers and long procurement cycles. The queries are spec- and part-driven, the content has to satisfy engineers, and the site is often a large catalog. It rewards technical depth and industrial authority over high-volume consumer keywords.
Usually not. A large manufacturing SEO agency hands you to a junior team and bills for volume. A senior specialist who understands industrial buyers, works on your account directly, and ties the work to quotes gets you further, faster, and for less overhead.
Yes. Buyers increasingly shortlist suppliers through AI. I earn citations on the directories and publications LLMs pull from, keep your capabilities coherent across the web, and structure spec content so models can reference it for supplier queries.
Yes. I handle faceted navigation, catalog architecture, product schema, and datasheet optimization so thousands of SKUs stay crawlable and rank, without bloating your index or slowing the site.
I ship high-intent capability and RFQ pages in the first sprint, so first ranking movement usually lands in weeks. Compounding authority and quote volume build over the following months.
Rank for the spec and RFQ searches that bring real quotes.
Book a 30-minute call. We'll look at where your manufacturing brand shows up today, the spec-level queries you're missing, and what a focused SEO engagement looks like.
Trusted by B2B companies and SEO agencies on 4 continents