Cybersecurity SEOthat fills your pipeline
I do cybersecurity SEO for security vendors, MSSPs, and infosec teams that want pipeline, ranking for the threat, solution, and compliance searches technical buyers run on Google and AI.
for a B2B field service client
BOFU keywords for a knowledge management platform
vs previous year for an employee engagement SaaS
Some ambitious businesses I have helped grow
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Cybersecurity SEO that earns credibility with security buyers.
Security buyers are technical and skeptical, and they can smell marketing fluff instantly. Agencies that publish surface-level content lose them, while the queries that actually convert, around threats, categories, and compliance, go untouched.
I work the way infosec teams need. Senior-led, practitioner-grade, and tied to pipeline. Want that seniority without a full-time hire? I also work as a fractional SEO consultant. And since buyers now research vendors through ChatGPT and Perplexity, I build AI search into every engagement.
What I do.
Senior, practitioner-grade cybersecurity SEO. Here's what that looks like in practice.
Security buyer keyword research
I target how security buyers actually search, from threats to categories to compliance frameworks.
How I do it
- Threat and solution queries: Attack, vulnerability, and solution searches that signal an active security need.
- Category and comparison terms: "[Category] software," comparison, and alternative queries buyers run before shortlisting.
- Compliance framework terms: SOC 2, ISO 27001, HIPAA, and NIST queries that map to real buying triggers.
Practitioner-led content
Content written on real security expertise, credible enough for technical buyers.
How I do it
- SME and practitioner authorship: Written with your security engineers and researchers, not generalist writers.
- Threat research and framework guides: Original research and framework content that builds authority and earns links.
- Comparison and alternative pages: The bottom-of-funnel pages buyers read right before they choose a vendor.
Authority and AI citations
Authority from the security publications, communities, and analysts buyers and LLMs trust.
How I do it
- Security publications and communities: Placements and mentions on the infosec sources that lift rankings and credibility.
- Analyst and peer references: Signals from analysts and practitioners that technical buyers actually weigh.
- AI citation outreach: Getting cited on the pages ChatGPT, Perplexity, and Gemini pull from for security queries.
Technical SEO and CRO
The structural and conversion work that turns technical traffic into demos.
How I do it
- Technical content architecture: Topic clusters and structure that scale across threats, categories, and frameworks.
- Schema and Core Web Vitals: Clean markup and fast pages so Google and AI surface you correctly.
- Demo conversion optimization: Pages tuned to turn organic and AI traffic into demos and trials.
Senior-led, no handoffs
You work directly with me, not a junior assigned six weeks in. The person on the call is the person doing the work.
I earn credibility with practitioners
Security buyers spot fluff instantly. I build content on real practitioner knowledge, so your pages earn trust instead of getting ignored.
Compliance and category buyers, covered
I map SOC 2, ISO, and framework triggers alongside category and comparison intent, so both the compliance-driven and solution-driven buyer find you.
Honest about fit
If SEO isn't the fastest path to pipeline for your stage, or your content can't clear the technical bar yet, I'll tell you on the first call.
Consultant, agency, or in-house hire?
How the three options stack up for a cybersecurity team.
Me
Solo senior consultant
Who does the work
Me, senior, on every account.
Speed to first win
Weeks.
Cost
One retainer, no overhead.
Cybersecurity + AI search
Specialist. Practitioner-grade.
Lock-in
Month to month.
Generalist agency
Team behind the pitch
Who does the work
Junior account manager after the pitch.
Speed to first win
Often six months.
Cost
Retainer plus agency margin.
Cybersecurity + AI search
Generalist. Surface-level.
Lock-in
Annual contracts common.
In-house hire
One full-time head
Who does the work
One hire wearing many hats.
Speed to first win
Months, plus ramp-up.
Cost
$90k–180k+ salary.
Cybersecurity + AI search
Hard to hire for.
Lock-in
Permanent headcount.
Want to rank when security buyers research a vendor?
Book a 30-minute call. We'll find the threat, category, and compliance searches you're missing and map the path to demos.
My cybersecurity SEO process.
Seven steps from first call to pipeline you can track.
Discovery and package fit
We start with a call to see what you have, where SEO is stalling, and the results you need. You pick a package that fits your goals and budget.
01 / 07
Smooth onboarding
You fill a short intake form and give us access to what we need. Fast setup, so real work starts in days.
02 / 07
Revenue-first keyword roadmap
I build a roadmap around money-making keywords only. Bottom of funnel first, the searches buyers run when they want a solution now.
03 / 07
Monthly plan, approved by you
Each month's priorities are set in advance. You stay in the loop and approve where it matters, so nothing ships as a surprise.
04 / 07
Expert-reviewed content
Every page is written on real subject-matter knowledge and reviewed for accuracy. No AI fluff, on your brand voice, built to convert.
05 / 07
Backlinks and AI citations
Once pages are live and ranking, I add backlinks and citations to push them up and lift your authority across Google and LLMs.
06 / 07
Pipeline-tied reporting
Reporting ties back to pipeline and revenue, not vanity traffic. You get quick weekly updates on what's working and what's next.
What people who hired me actually say.
“I hired Usama to handle SEO content marketing for Touchdown, and the results have been excellent. In just three months, he grew our organic traffic significantly. Usama combines strong SEO knowledge with an understanding of how buyers actually search. His work got our pages to rank in AI overviews and LLMs like ChatGPT. We're also now generating qualified leads directly from there.”
Semyon Germanovich
Founder at Touchdown
TouchdownVISIBLE with Usama Khan
Conversations with the people shaping SEO, content, and AI visibility for B2B brands. New episodes every other week.
Positioning for AI search: Why broad targeting kills your visibility
Narrow positioning now decides whether LLMs recommend your brand in AI search. Kateryna Abrosymova on why vague targeting makes you invisible to ChatGPT.
Watch the episode
Common questions
Cybersecurity SEO means ranking for the threat, category, comparison, and compliance searches technical buyers run, with content credible enough to convert them. It combines security-buyer keyword strategy, practitioner-led content, infosec authority, and conversion-focused technical SEO.
Security buyers are highly technical and skeptical of marketing. Generic content loses them. Cybersecurity SEO demands practitioner-grade content, real research, and credibility signals from the infosec community, plus mapping to compliance triggers like SOC 2 and ISO 27001.
Yes. I build content with your security engineers and researchers rather than generalist writers, so it holds up to a technical audience and earns links and citations from the infosec community.
Yes. Buyers increasingly research security vendors through AI. I earn citations on the publications and communities LLMs pull from and structure your content so models can reference it for threat, category, and compliance queries.
Both. Product vendors, MSSPs, and infosec service providers. The keyword strategy and content flex to whether your buyer is a CISO, a security engineer, or a compliance lead.
I ship bottom-of-funnel category and comparison pages in the first sprint, so first ranking movement usually lands in weeks. Compounding authority and demo volume build over the following months.
Rank on Google and AI with content that earns technical trust.
Book a 30-minute call. We'll look at where your security brand shows up today, the buyer searches you're missing, and what a practitioner-grade SEO engagement looks like.
Trusted by B2B companies and SEO agencies on 4 continents